How To Dominate Your Market Right Now!

PROSPECT PROFILE

The competitors’ patients already believe in your products and services.  Once that is understood, the job comes down to having strategies and incentives to change.

These prospects have already made the emotional decision to begin the buying process.  You’re simply rewarding them for their decision to take action.

In order to position your practice to gain a strategic advantage, it is important to grasp the reality that anyone and everyone who has already bought the service you provide makes up the deepest pool of potential new patients for you.

The essential point to grasp in this strategy is that the market share, from existing patients, that has been ignored, and subsequently lost, is much, much bigger for most of us than the potential growth from new patients and prospects. Stated another way, potential new patients do not begin to compare to what is left on the table --- that you did not get. There are far greater possibilities for long-term growth with existing buyers, yours and your competitors’!

The prime patients and prospects you are targeting are those patients and prospects who have already made the decision to buy, or who are on the cusp of making that buying decision.  Or maybe the prospect hasn’t made a decision to buy at all.  In fact, all they need is someone to provide a viable and profitable reason to convert their allegiance. 

When you apply these vital points, you open up your marketplace to many more lucrative opportunities.  Hence, you are really going to be focusing on gaining maximum market share.

When you have your competitors’ buyers, the possibilities are greater that you have a strong repeat buyer. In fact, by definition, the minute they purchase your medical service, your new patient should actually be considered a repeat buyer!  A repeat buyer is somebody who has bought two or more of a very similar service or product. Note, as you read on, you will notice the importance of this point.