Jumping Ship

The key aspects you will need to apply in order to capture these prime prospects and clients are you will be looking for and targeting prospects and customers who have already made the decision to buy, or they’re on the cusp of making that buying decision.  Or maybe the prospect hasn’t made a decision to buy at all.  In fact, all they need is someone to provide a viable and profitable reason to convert their allegiance.  When you apply these vital points, you will then open up your marketplace to many more lucrative opportunities.  Hence, you are really going to be focusing on gaining maximum market share. 

Ideally what you really want is the 20% of the customers of your competitors that give them 80% of your business.  Your target group should exclusively consist of the current buyers of your competitor’s products and services, or current prospects about to or thinking about buying your competitor’s products.

You must start rethinking your marketing campaign strategy, or at least a portion of it, in order to specifically target and appeal to people in the process of making the decision, or maybe even have your competitor’s information on their desk.  This should be your strategy; this is whom you want to find.  Ideally, your cost per sale is a lot better.  Your sales cycle time is much faster.