Jumping Ship

Jumping Ship
What you’re ideally looking to do is to get your competitor’s most profitable customers to “jump ship” and swim over to your boat.  Are you offering enough incentive to make them want to switch?  Keep this in mind when creating your offers.  If you’re expecting to legally steal your competitor’s customers, you must prove to them beyond a shadow of a doubt that your product or service is truly superior to your competitor’s in every way. 

No one is going to “jump ship” from your competitor’s business to your business if it’s not worth the trouble of switching.  Your incentives and offers must be enticing enough to break the loyalty factor they have in place with your competitor.

The key aspects to apply in order to capture these prime prospects and clients are who will be looking for and targeting prospects and customers who have already made the decision to buy, or they’re on the cusp of making that buying decision.  Or maybe the prospect hasn’t made a decision to buy at all.  In fact, all they need is someone to provide a viable and profitable reason to convert their allegiance.  When you apply these vital points, you open up your marketplace to many more lucrative opportunities.  Hence, you are really going to be focusing on gaining maximum market share. 

Ideally what you really want is the 20% of the customers of your competitors that give them 80% of their business.  Your target group should exclusively consist of the current buyers of your competitor’s products and services, or current prospects about to buy or thinking about buying your competitor’s products.

You must start rethinking your marketing campaign strategy, or at least a portion of it, in order to specifically target and appeal to people in the process of making the decision, or maybe even have your competitor’s information on their desk.  This should be your strategy; this is whom you want to find.  Hopefully, your prices are better and services is faster.