Get Competitors Clients To Jump Ship

Your competitor’s best prospects can be classified as the people who have received a brochure, video or have even had a personal consultation with one of your competitors. So you could say if you’ve recently received a brochure, sales letter or even had a consultation with any of our competitors, we will give you a $500 credit on any of our products, or we will add an extra $1000 in valuable gifts to your order.
These prospects have already made the emotional decision to begin the buying process. You are simply rewarding them for their decision to take action.
If you place yellow pages ads, you could say something like: "if you have received a quote from any of our competitors, show us proof via fax or e-mail and it’s worth an immediate 20% discount at our establishment of business." By the time your competitors catch on, if they ever do, you will have gained a huge competitive advantage over your entire market place. 
If you are truly committed to innovation, you will always be ahead of your competitors!
You could also try this:  if you currently own a product from XYZ Widget Company, you immediately qualify for an instant $500 credit for our deluxe service or product. Ask the prospect to show you a purchase invoice, receipt, or competitor’s brochure.
By rewarding your prospect for coming to you, you are securing the groundwork for a long-term relationship.
You can also capture your competitor’s best customer’s fax in the front cover of their industry’s newsletter or trade magazine or association or chamber newsletter. Again, you are rewarding prospects for belonging to an association, trade group or chamber. You are giving them a competitive upgrade, discount, rebate, or free consultation.
You could also say, "As an association member, or chamber member you qualify for our special discount or incentive." This does two very important things for the prospects and the association or trade organizations: the association receives added good will for having arranged a discount for them with your company, and the prospect gets rewarded for being an industry association member or chamber member. They are now entitled to a professional, courtesy discount, just for being an association or industry member.
You can also use the rebate method that if they are an association or chamber member, or the prospect is part of the industry trade group, they will receive $500 or $1000 back in the mail when they purchase your product or service.
Don’t forget that the $500 rebate or special incentive you are offering is only a one-time cost to your business. The lifetime value of acquiring that customer could easily be worth tens of thousands of dollars to your business. Your businesses future and growth rate is at stake.
This is strategic marketing. You are essentially having your competitors best customers and prospects identify themselves by showing you proof of their qualification. This way you’re not wasting your time or staff member’s time on unqualified prospects.
Now that you are aware of what to do, listed below is a time tested and proven formula to create your client capturing ad; in essence, The key components and elements that every good ad should contain: