How To Steal With Advertising

Plumbers
Reward prospects for taking action.  The customer that calls a plumber has most likely already purchased and tried Liquid Plumber or Draino.  They might have even rented or purchased a plumber’s snake.  They are frusturated and angry because they flushed good money right down the drain.  They are dreading having to call a plumber.  They see dollar signs. 
A plumber should place directly in their yellow page ad the following phrase: “If you’ve spent money on Draino, Liquid Plumber, or even a snake, we’ll credit you 100% for these purchases.  Taken directly off the total price of your repair bill from us.”  The customer doesn’t want to spend money twice for the same problem.  

Another strategy for plumbers is to have a second opinion peace-of-mind consultation.  “Simply show us the repair estimate from any of our competitors, we’ll credit you up to $200 – just for having gone through the trouble of having a plumber come out for a quotation.”  There are several advantages to this strategy.  A second opinion peace-of-mind check solves the problem of people being afraid of getting ripped off.  The second opinion makes them feel better, perhaps they won’t need to spend as much money as they originally thought.  This strategy allows our plumber to be the last guy in the home and the last guy in the home usually gets the job.