How to Steal

How to Legally Steal Your Competitors’ Best Clients

We can thank our biggest competitors for several things.  They paid heavily to attract our perfect clients.  These clients already believe, trust, and have paid for services similar to ours. 

Plumbers
Reward prospects for taking action.  The customer that calls a plumber has most likely already purchased and tried Liquid Plumber or Draino.  They might have even rented or purchased a plumber’s snake.  They are frusturated and angry because they flushed good money right down the drain.  They are dreading having to call a plumber.  They see dollar signs. 

Restaurants
A restaurant owner could use this offer directly in their advertising.  Have you been to an expensive restaurant lately?  Have you been less than thrilled with the food, service, atmosphere, let’s talk.  We want you as our valued customer.  Simply bring in the receipt from where you last visited, we’ll treat you to a $20 instant credit voucher with our restaurant.  We could further qualify these customers by saying if you’ve spent $100 or more at a restaurant recently, you could qualify for the $20 voucher. 

POSITIONING FOR MARKET DOMINATION 

The power position begins in enhancement of your credibility!  One of the surest ways to make a credible name for yourself is by becoming a recognized expert in your field of endeavor.

One key to succeeding in the marketplace is to have your message out there for your target audience to hear!  Visibility is a cornerstone of every business strategy, and it begins by placing your core marketing message in front of as many of your target patients as possible.  

If a “Going out of Business” sign had to be placed on your door, or that of your competitors, which would you choose?  Sadly most business owners never act as if this scenario could really happen. 

“There is no new client factory.  Your best prospects already belong to your competitors. It’s up to you to convince them to do business with you!” --- Steve Von Loren, author of numerous marketing publications.

The following “legally stealing” advertising examples are given to clearly illustrate the strategies behind legally stealing advertising campaigns.  These examples will spark the creative ideas for your own business.  Brainstorm with staff members, partners, etc., and see just how many creative legally stealing ideas you can come up with.