Advertising

Jumping Ship
What you’re ideally looking to do is to get your competitor’s most profitable customers to “jump ship” and swim over to your boat.  Is what you’re offering incentive enough to make them want to switch?  Keep this in mind when creating your offers.  Of you’re expecting to legally steal your competitor’s customers, you must prove to them beyond a shadow of a doubt that your product or service is truly superior to your competitor’s in every way. 

Preparing Your Very Own Legally Stealing Advertising Campaign

Now we can take your understanding of the strategy one step further.  We are truly talking about capturing that segment of your competitor’s 95% of their best clients and prospects.  But, is group not only represents 95% of the money flowing into an industry this year, it is also where all the backend revenue is going to flow in next year and the year after.

Jumping Ship
What you’re ideally looking to do is to get your competitor’s most profitable customers to “jump ship” and swim over to your boat.  Are you offering enough incentive to make them want to switch?  Keep this in mind when creating your offers.  If you’re expecting to legally steal your competitor’s customers, you must prove to them beyond a shadow of a doubt that your product or service is truly superior to your competitor’s in every way. 

Your competitor’s best prospects can be classified as the people who have received a brochure, video or have even had a personal consultation with one of your competitors. So you could say if you’ve recently received a brochure, sales letter or even had a consultation with any of our competitors, we will give you a $500 credit on any of our products, or we will add an extra $1000 in valuable gifts to your order.
These prospects have already made the emotional decision to begin the buying process. You are simply rewarding them for their decision to take action.

There’s more gold in those that have already bought from a competitor, waiting to be stolen, than the small stream of potential future prospects that are coming and that you are spending all your advertising money on.

How to Legally Steal Your Competitors’ Best Clients

We can thank our biggest competitors for several things.  They paid heavily to attract our perfect clients.  These clients already believe, trust, and have paid for services similar to ours. 

Plumbers
Reward prospects for taking action.  The customer that calls a plumber has most likely already purchased and tried Liquid Plumber or Draino.  They might have even rented or purchased a plumber’s snake.  They are frusturated and angry because they flushed good money right down the drain.  They are dreading having to call a plumber.  They see dollar signs. 

INDENTIYING YOUR MOST VALUABLE AUDIENCE

The crucial step in market domination is identifying your target audience.  You begin with your area of expertise. If you have multiple disciplines within your practice you must select specific specialty to discuss in your advertising.